Proper Twelve Irish Whiskey - Conor McGregor's Spirited Tribute to Dublin

Proper Twelve: Irish Whiskey with a Fighter's Spirit

Proper Twelve is an Irish whiskey brand founded by MMA fighter Conor McGregor in 2018. Named after McGregor's hometown of Crumlin, Dublin 12, this whiskey is produced in collaboration with Bushmills Distillery. Proper Twelve is a blend of golden grain and single malt whiskeys, triple distilled and aged in bourbon barrels. The brand emphasizes its smooth taste, featuring notes of vanilla, honey, and toasted wood. Proper Twelve has gained popularity due to McGregor's celebrity status and marketing efforts, appealing to both whiskey enthusiasts and fans of the fighter. The brand also highlights its commitment to giving back, donating a portion of proceeds to first responder organizations.

Celebrity Backing

Founded and promoted by MMA star Conor McGregor.

Irish Heritage

Produced in Ireland, drawing on traditional whiskey-making methods.

Smooth Profile

Known for its approachable taste with vanilla and honey notes.

Philanthropic Element

Donates to first responder organizations.

Mass Appeal

Targets both whiskey enthusiasts and McGregor's fanbase.