19 Crimes Wines - Uncorking History in Every Bottle

19 Crimes: Australian Wine with a Criminal Twist

19 Crimes is an innovative Australian wine brand launched by Treasury Wine Estates in 2012. The brand's name refers to the 19 crimes that would condemn British convicts to transportation to Australia in the 18th and 19th centuries. Each bottle features a real historical criminal on its label, brought to life through augmented reality technology. 19 Crimes offers a range of red, white, and sparkling wines, with bold, full-bodied flavors that appeal to a younger demographic. The brand has gained popularity for its unique storytelling approach, combining history, technology, and quality wine. 19 Crimes appeals to wine drinkers looking for an engaging, unconventional wine experience and those interested in Australian wine styles.

Historical Theme

Based on the 19 crimes that led to convict transportation to Australia.

Innovative Marketing

Features augmented reality labels that bring historical figures to life.

Diverse Range

Offers various wine styles including red, white, and sparkling.

Bold Flavors

Known for full-bodied, robust wine profiles.

Modern Appeal

Targets younger wine consumers with its unique concept and packaging.